Website design, coding, and tedium

I made my first website in the bad old days of Geocities.

Do you remember Geocities?

No?

*shakes fist* You kids, get off of my lawn.

Construction Below

Thing is, back in the days of Geocities, Tripod, Angelfire, and the like; before Google; when people still used Alta Vista; you could have just a little static page. It didn’t have to be fancy. In fact, text was preferred because we were also on dial up.

The first business page I ever designed was for my father’s business. It didn’t have a shopping cart. It had a teal background. Pictures of products and an email and phone number. These days, that wouldn’t fly.

These days there are heightened security issues. You have to have an integrated shopping cart of some sort.

And heaven help you if you don’t have something trimmed in and neat to the center of the page because your mobile customers won’t be able to read it. And if you want them to read it in Firefox, then it has to use html5. Keeping track of it all is like learning a fourth language. Or viewing Sandskrit though a dirty window and trying to translate it.

What does all this whining mean?

Well, nothing, really. It’s just that I’ve been devoting half an hour a night (or more) to fixing up the website on my 10 year old business. I don’t want it to get lost in the shuffle as I get more to do with the baby-business.

Baby businesses, like all businesses need a lot of tender care and attention.

Older businesses can sometimes run themselves for a few days. But I have goals and plans for both of them. And that means some fierce scheduling and not actually putting off doing the dull parts of the job.

That means today, I created shopping cart buttons for products on the bakery site. (Have I ever mentioned that site? Http://irongatebakery.com if you’re interested.)

And last week and I fought with the secure socket layers to make sure we’re compliant with the new rules and won’t be open to difficulties from Heartbleed. (I watch the security news like a hawk. I shouldn’t need to. I bake cookies, for stapler’s sake.)

And tomorrow, I’ll be taking pictures and figuring out how to integrate the blog into the site proper. And this weekend I’ve got an overnight 48 hour confab with my bakery business partner. We’re going to lay out the path to getting a brick and mortar store.

Huh… wonder if I should make a schedule for posting onto that blog too.

Anyway, I don’t miss the blinking icons of Geocities. I sort of love the way the site is starting to look.

But I will never, never, love the tedious job of actually setting up each individual product button.

Or, you know, being able to take down my under construction gif.

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Filed under Business, Websites

Super Secret turns into Project of Doom

So that Super Secret Business that I did want to name? It’s live!

Golden Fleece Press

We signed the first author today and I am utterly thrilled. She’s going to be doing an illustrated children’s series, so we need to get it into the stream pretty quickly.

We’ve got most of our ducks in a row. I’m going to finish up some banking details tomorrow morning, but for the most part, we’re ready to get going and it’s not a moment too soon.

JM is in charge of the organizational schedule and the day to day operations. I’m in charge of the money. It’s a good split that plays to our strengths. Of course, that means all hands on deck for marketing and social media and all of the other little details, like sourcing authors and illustrators.

Strangely, it’s taken this project to remind me just how far the net of my acquaintances runs. There’s artists, writers, computer programmers, and media photographers. I don’t think about what people “do” in their lives. To me they’re just people. That’s a good thing, but it can really hamper you when you’re talking about getting things done.

I’ve always run as far away from networking as I could, even though intellectually I know how it’s done properly. “Networking” is a scary word that elicits ideas of smug salesmen and multi-level marketing schemes.

But that’s not what it is. (What it can be, true enough.) Networks are community. And when you are building a community, or a family, you don’t think in terms of what can you do for me. A good networker shouldn’t think about what they want, but rather what they have in common with the person they’re reaching out to. Isn’t that the squishiest definition of networking you’ve ever heard?

Networking theory says that if I build friendships with people, when I need someone, they’ll be there for me in the future. Well, yeah, that’s what friendship means.

I have always separated building friendships and professional relationships as unrelated to networking and that is one of my stupid moments. This particular enterprise has reminded me that friendships, professional relationships, and networks are all interconnected.

But I’ve been burned by a “professional networker”. She stopped being a friend and started being all about what she could get from me. Don’t be that person, okay?

I promise I won’t be. I’m just a little taciturn.

How did you build a community? How do you navigate between relationships and networking? Where is the line?

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Filed under Business, Networking, Uncategorized

Super-Secret New Business Project

Yeah, so, this won’t be super secret very much longer.

I’m starting a business with one of my friends. Have started actually. At this point we’re just trying to get all of our ducks in a row before our grand opening/press opening/three cheers for social media opening. That means making sure all of our i’s are cross and our t’s are dotted…. erm something like that.

The name started as a joke, but now sounds wildly formal. It’s a neat trick.

I don’t know how manic I’m going to be about this, but I’ve already put in several long nights and I know they’re just going to get longer until we get staffed and organized.

Businesses are a tricky little critters. There’s a lot of local laws, so your mileage may vary, but I’m going to talk a bit about nuts and bolts here. I’m based in Virginia – as you may have guessed. We have different laws than say, Rhode Island. The tax codes are different and such.

The first thing to understand is that it is disturbingly easy to start a business. To make it successful is a pain the ass, but to start it? No worries. I’ve started three now. My father had his own business too. I started this latest one (number 3) on the basis of a snowballing conversation and a handshake.

Come to think of it, I started number two that same way. Scary. Different partners though and completely different businesses.

First thing is to come up with a name and make sure that no one else has it. Google is your friend, but you’ll need to check with your county/state as well. People may have registered a business and done nothing with it. The name still belongs to them.

Once you have your name, you should probably do this in the right order as I did not – get a trade name document. This is an “also known as” or a “doing business as” or a “fictitious name” document. In my county, it costs around $10 and takes about ten minutes to do. (Remember to fill out the paperwork ahead of time.) Then, get an FEIN from irs.gov. That takes about ten minutes – longer if you need to fax in the paperwork, but that only happens in specific instances. Most people won’t have that issue.

Once you have the all important FEIN (trust me, it’s more than just giving the government dosh, this can save you big bucks in the long run), you have to register with your local state authorities. Say, another 10-20 minutes in Virginia.

There we go. The business is started.

Business license you say? Check your local codes. I didn’t need to file until I started making over 10K gross. That’s not going to happen this year on my newest business, so I’m not worried about it.

Well, wow, I’d forgotten that I love business. How did I forget that? I got so focused on what I wasn’t going to blog about that I forgot that I’ve got 1, no 2 very interesting things I can talk about on a regular basis.

Viva la new businesses!

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Filed under Business, Starting

Bad day for a dunk tank

So, the weather is being particularly bipolar this spring/summer. We hit nineties in the early part of the week and now we’re in the sixties. I pity the poor bastard who agreed to be part of the fundraising dunk-tank today. Silly managers.

Beyond that, it’s just sort of a grey day all around. I have the motivation of a limp noodle and the distinct dislike of the world. A perfect noir type of day. And I’d love to say that I was inspired, but I’m not.

Work is dull and dragging (as all day jobs just to bring in money are.) I can think of half-a-hundred things to do, but just don’t want to.

I can’t tell if this is just me being under-caffeinated, or if I just don’t care. You know what I’d love? Someone to pay an assistant for me. Yeah, that would be the best gift in the world.

I’ll get my mythical patron right on that.

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AinW: Alice in Wonderland Pillow

I’m a huge Alice fan. I am not kidding about that. In fact, I’ve been working off and on on a collectables book.

I’ll be featuring Alice related items here. Like this pillow available on ThinkGeek for $24.99. Yes, I’ve ordered it. I couldn’t help myself.

Alice Pillow

The Alice pillow is the rectangular one. It’s permanently open and it actually features the Cheshire Cat. (Good ole Tenniel illustrations.) It’s yellow. I have no idea what I’m going to do with it, but I think it’s cool to see Alice popping up again. For awhile it was almost impossible to find Alice collectables. (Even in Disney World.)

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Filed under Alice, Alice in Wonderland, Cheshire Cat

Russell Blake » The Decline of Reeding

Russell Blake has a wonderful and powerful message about the decline in literacy in the United States. This is something we can stop. As teachers, writers, humans, and bloggers.

That is, if we are willing to challenge our readers.

Russell Blake » The Decline of Reeding.

The less comfort we have with words, the less command we have of them, the less we can think in a meaningful manner. We lack the terms, the basic vocabulary, with which to frame the narrative or debate. We can’t reason, use logic, because we don’t understand its basic concepts and rules. We don’t understand what argument from authority or post hoc reasoning or any of the other logical fallacies are because we don’t understand the concepts or the words used to define them, so we make poor decisions or are easily deceived. Again and again. Like a smoker who makes the poor decision to light up a cigarette 20 or 30 times a day, and who ultimately winds up with respiratory problems or worse, we as a society make poor decisions on a daily basis that result in an unhealthy host, a diseased culture riddled with morbidity.

via Russell Blake » The Decline of Reeding.

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How to Escape from Zip Ties

Zip ties are used not only by police and government enforcers. They are also used by kidnappers, terrorists, home invaders, rapists, and other nasties.

The need to escape from these ties is therefore something people should know.

The Art of Manliness created an infographic on how to escape. How to Escape Zip Ties from Art of Manliness (Art of Manliness)

ITS Tactical has an article and a series of videos here: Here (ITS Tactical)

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Filed under Research, Security

Want to see my fiction in its raw form?

Head on over to http://wedschild.wordpress.com/

This is where you’ll find raw fiction and little snippets that may never show up anywhere else.

Maybe I’ll collect them into a book of flash fiction some day.

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A beautiful meditation on the philosophy of 12-tonal

This is more than just an experiment that results in some pretty wonderful and slightly disturbing nursery rhymes. It’s a mediation on the philosophy of context and tonality and the creative motion.

Give it a listen.

 

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January 10, 2014 · 4:35 pm

From here until December

So, I’ve started this blog three times now.

I’m trying to figure out why I haven’t made this more of a priority.

So, I’ve been looking at the psychology of self-doubt and authenticity and mastery. I’m not going to delve into all of the invisible scripts and things that are in my head.

You’ll want to check out this post from Ramit Sethi at I Will Teach You To Be Rich. (Not actually a scam. I’ve used his book and love it.)

The things that are actually holding me back is this stupid indecision of how I’m going to approach my career as a writer and what I’m going to write. I am going to be a hybrid writer. I’m going to author-publish some items and pursue traditional publishing as well. Can’t hurt right?

Feel the Fear and Do It Anyway was very helpful to me. I recommend it greatly.

The goal I’m putting on this blog – I will have four posts a month. Large, small, whatever. At least four a month. Maybe it’ll be a video post. Maybe it’ll be links to something I’ve found interesting.

Or maybe it’ll be something that grabbed my attention and could easily be twisted into one or more stories. So, expect to see some interesting tidbits about the period after the first World War up to the Depression. And a few tech specs that are easy to twist into conspiracies or crimes.

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